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GULF COAST TRAVELER
QUICK FACTS
YEAR FOUNDED: 1997
FOUNDER: KAREN HARRELL
BACKGROUND:
Harrell's background includes 15 years as a weekly travel columnist for the Pensacola News Journal
and numerous freelance travel articles for a variety of
other media including the Austin Statesman.
She also publishes SnowBirdsGulfCoast.com.
She is assisted by Donna Ball, who worked for more than
five years for the Pensacola Area Chamber of Commerce and most recently
the online publication, "Pro Exposure".
CONCEPT: To develop travel stories
and information geared toward the northern Gulf Coast from the
popular casino region of the Mississippi Gulf Coast to the beaches of
Alabama and Northwest Florida.
MARKET: Gulf Coast Traveler is a "niche" market - by the time surfers
find us they know they want to find travel information in this area.
The same is true for Snow Birds Gulf Coast.
POPULARITY: Because we
developed the magazine early we were indexed by Yahoo, the
most popular directory on the internet. From there many
others picked us up. Our first full year we drew about
100,000 unique users. Since developing the site in 1997 an
estimated 5 million visitors have found Gulf Coast
information.
SEARCH: Our statistics show the overwhelming majority of our visitors
are looking for lodging information, casino information, golf,
entertainment and restaurants, but consumers today are more
discriminating and expect to find what they want through the
Internet.
MARKETING PLANS: Although
so-called experts in the early days of the internet claimed that content didn't matter
for web sites, they now have done an
about face. We are working hard on new content including
expanded city guides and special editions dedicated to the
reasons why you travel. Our
future contributors will include regional experts in golf, fishing and
local history. Our e-newsletter, Gulf Coast Travel News currently has more
than 1000 subscribers and grows daily. Among our marketing
efforts are an expanded public relations campaign year-round.
We have been mentioned in many major markets since our
inception including recent articles in the travel sections of
the Memphis Commercial Appeal and the Birmingham
News.
Mailing Address/Phone/Email
Gulf Coast Traveler
1160 Great Oaks Court
Gulf Breeze, Fl 32563
850-291-9942
publisher@gulfcoasttraveler.com
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We hope you join us in promoting our area of paradise!
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